We Are Ayenda

Documentary — Editor
Client — WhatsApp

Premiering on Amazon Prime, We Are Ayenda, a new half-hour documentary created by Anonymous Content Lab in partnership with WhatsApp and directed by Amber Fares, tells the extraordinary story of the Afghan Girls National Football Team and their seemingly improbable escape from the Taliban.

The film won the coveted Cannes Lions Grands Prix for Brand Storytelling in 2024, with the Jury President stating, “the film represents hope and demonstrates a perfect marriage of narrative storytelling with the brand playing a central and critical role. Stories like this represent the power that brands and entertainment have to Impact real change in the world.”


  • Featuring — Fatema E., Fatima Z., Aziza A., Farkhunda Muhtaj
    Creative & Production — Anonymous Content Lab
    Written & Directed by — Amber Fares
    Executive Producers — Adam Groves, Zac Ryder, Eric Stern
    Produced by — Amanda Naseem
    Associate Producer — Alex Jurisich
    Director of Photography — Daisy Zhou
    Editor — Ashley Rodholm
    Composer — William Ryan Fritch
    Story Producer — Javed Rezayee
    Development Producer — Laura Heintz
    Editorial — Even/Odd
    Colorist — Kya Lou @ Primary
    Sound Designer & Re-Recording mixer — Bijan Sharifi @ Roastn’ Post
    Design — GrandArmy

 
Previous
Previous

Eat Flowers

Next
Next

Icarus