Ashley Rodholm is an editor, director, and producer based in the Bay Area, originally from Palm Springs, California. Known for her story-driven approach, emotional resonance, and classic aesthetic, Ashley creates timeless work through meticulous craftsmanship and authentic connections with her subjects.
As an editor, she has worked on award-winning short films across documentary, narrative, and branded content. Notable projects include collaborating with Marvel Studios’ screenwriter Nicole Perlman on THE SLOWS, EXIT 12 (Best Documentary Short at SXSW), SOMEWHERE HIGHER (Best Short Doc at deadCenter), and the branded doc series BLACK OWNED for Square (Tribeca X Award). The emotional short documentary EAT FLOWERS by Dir. River Finlay won the 2023 Audience Award at Indy Shorts and qualified for the Academy Awards. The 26min documentary, WE ARE AYENDA, Ashley cut for WhatsApp took home the coveted Grands Prix for Brand Storytelling at the 2024 Cannes Lions.
In the director’s chair, Ashley’s films explore the world's art and technology. Her documentary shorts have won acclaim – her first receiving the Golden Gate Award First Prize at SFFILM. STEP INTO THE PAGE, made headlines in Forbes, The Verge, and Variety for its heartfelt depiction of legendary Disney animator Glen Keane. Ashley directed projects for Google, Uber, Tripadvisor, Plaid, Casper, Pinterest, Adobe and OpenAI.
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2024 Cannes Lions Grands Prix for Brand Storytelling for We Are Ayenda
2023 Audience Award at Indy Shorts Film Festival for Eat Flowers
2023 Official Selection at Hot Docs for Eat Flowers
2023 Mill Valley Film Fest Official Selection for Eat Flowers
2023 Camden Int. Film Fest Official Selection for Eat Flowers
2023 Amazon Prime Premiere for We Are Ayenda
2022 Best Short Doc at deadCenter Film Fest for Somewhere Higher
2022 Vimeo Staff Pick for Somewhere Higher
2022 Nowness Premiere for Somewhere Higher
2021 Webby Award for Black Owned
2021 Tribeca X Award for Black Owned
2021 Vimeo Staff Pick for Black Owned
2019 Grand Jury Prize for Best Short Doc at SXSW for Exit 12
2019 Camden Cartel Award for Exit 12
2019 Grand Jury Prize for Best Doc at Nashville Film Fest for Exit 12
2019 Best Doc Short at Walla Walla Movie Crush for Exit 12
2019 Official Selection at SXSW for Exit 12
2019 Official Selection at AFI Docs for Exit 12
2019 Vimeo Best of the Year for Exit 12
2018 Vimeo Staff Pick for Lakota in America
2016 Vimeo Best of the Month for Step Into The Page
2016 Official Selection at deadCenter for Step Into The Page
2014 Silver Cannes Lion for Box
2014 One Show Gold for Box
2014 Webby Award for Box
2014 Award of Distinction at Prix Ars Electronica for Box
2014 Best in Show at Siggraph for Box
2013 Vimeo Staff Pick Top of the Year for Box
2013 Golden Gate Award at SFFILM for 3020 Laguna St. In Exitum -
Representation for Commercial Directing
Even/Odd — Justin Lomax — lomax@evenodd.studioDirecting & Editing Inquiries
hello@ashleyrodholm.com -
Nike
Google
Square
Lyft
CashApp
WhatsApp
YouTube
Levi’s
Airbnb
Facebook
Microsoft
Audi
Porsche
The Atlantic